PRIVACY POLICY

pursuant to Regulation (EU) 2016/679 – GDPR

1. Data Controller

The data controller of the personal data collected and processed through the website www.designtrasparente.com is:

Creazioni di Mia di Milene Sclavo, operating under the Designtrasparente brand

Registered office: Largo Luigi Cossa 36H – 00148 Rome – Italy
Email: info@designtrasparente.com
VAT number: 13389321004

This Privacy Policy describes how the Data Controller processes the personal data of users who visit the website, make a purchase, create an account, request information or use the services available on the website

2. What personal data is collected

The Data Controller may collect and process personal data provided directly by the user while browsing, registering, making a purchase or contacting Designtrasparente

Consumer data

In the case of a purchase made by a consumer, the following data may be requested and processed:

  • first name and surname

  • tax identification number

  • billing and delivery address

  • email address

  • telephone number

  • information relating to orders placed

  • information necessary to manage payment and delivery

Data of professionals, companies and entities

In the case of a purchase made in connection with a professional or business activity, the data necessary to manage the order and issue invoices may be requested and processed, including:

  • first name and surname or company name

  • tax identification number

  • VAT number

  • recipient code or other data necessary for electronic invoicing

  • registered office or billing address

  • delivery address

  • email address

  • telephone number

  • information relating to orders placed

  • any additional data necessary to manage the business relationship

Providing the data necessary to manage the order and comply with tax and contractual obligations is mandatory. Without such data, the Data Controller may be unable to enter into or perform the contract

3. Purposes of processing

Personal data may be processed for the following purposes:

  • management of customer registration and account

  • management of orders and sales contracts

  • management of payments

  • invoicing

  • management of shipments and deliveries

  • pre-sales and after-sales assistance

  • management of requests submitted by the user

  • management of communications relating to orders and products

  • compliance with obligations established by law, regulations and tax legislation

  • protection of the Data Controller's rights and management of any complaints or disputes

  • statistical analysis and improvement of the website's operation and services

  • measurement of the effectiveness of advertising activities

  • marketing activities and commercial communications, where the relevant consent has been validly provided

4. Legal basis for processing

Personal data is processed on the basis of the different purposes pursued and may rely on the following legal bases provided for by Article 6 of the GDPR:

  • performance of a contract or of pre-contractual measures requested by the data subject

  • compliance with legal obligations to which the Data Controller is subject

  • pursuit of the legitimate interest of the Data Controller, within the limits provided for by applicable law

  • consent of the data subject, where required by law

Consent is optional and may be withdrawn at any time, without affecting the lawfulness of processing carried out before its withdrawal

5. Payments

The website provides various payment systems for the management of payments

Depending on the payment method chosen by the customer, the data necessary to process the payment may be processed by the relevant payment service providers, including:

  • PayPal, including any instalment payment options or other payment methods made available directly by PayPal

  • Stripe, for card payments and any additional payment methods made available through Stripe, including, where available, instalment payment systems such as Klarna

  • bank transfer

Designtrasparente does not acquire or retain complete payment card details when the payment is processed directly by the relevant providers

Payment service providers process data in accordance with their own privacy policies and terms of service

6. Shipping and delivery

In order to deliver purchased products, Designtrasparente provides transport and delivery service providers, including carriers, shipping companies and logistics operators responsible for managing and delivering orders, with the data strictly necessary to manage the shipment

These parties may, as part of the provision of transport and delivery services, use their own partners or local operators, including in other countries, in compliance with applicable data protection legislation

Depending on the needs of the shipment, the data may include the recipient's first name and surname, delivery address, telephone number and other information necessary to ensure the correct management of the delivery

Transport and delivery service providers process the data received in accordance with their own privacy policies and, depending on the service provided and their relationship with Designtrasparente, either as independent data controllers or as parties processing data on behalf of Designtrasparente, where applicable

7. Google Analytics

The website uses Google Analytics to collect statistical information about the use of the website and analyse how users interact with its pages and services

Google Analytics may involve the processing of information relating to browsing activity, events and user interactions with the website

The use of cookies and analytics technologies subject to consent takes place according to the preferences expressed by the user through the consent management system available on the website

Where required, the user's consent is communicated to Google services through the relevant consent management mechanisms

8. Google Ads and advertising activities

Designtrasparente uses Google Ads to promote its products and measure the effectiveness of its advertising campaigns

Google tools may use cookies and similar technologies to measure conversions, analyse advertising campaigns and, where provided for and permitted according to the preferences expressed by the user, personalise advertisements

For users subject to applicable consent requirements in the European Economic Area, the preferences expressed through the consent management system are used to determine how Google tags and tools may process data for analytics and advertising purposes

Google Ads and Google Analytics functionalities may also be linked to one another to enable the measurement of campaigns and conversions

Google provides specific consent management mechanisms for users in the European Economic Area, including signals relating to the use of data for advertising purposes and the personalisation of advertisements

9. Google Tag Manager

The website may use Google Tag Manager for the technical management of tags and tracking and analytics tools present on the website

Google Tag Manager allows the technical management of tools installed on the website without, in itself, implying the use of data for a specific purpose other than those relating to the tools actually activated

The behaviour of the individual tags and tools managed through Google Tag Manager is governed by their respective processing methods and by the preferences expressed by the user through the consent management system

10. Cookies and similar technologies

The website uses cookies and similar technologies necessary for its operation and, where consent is required under applicable law, cookies and tools used for statistical, analytical, advertising and personalisation purposes

For detailed information about the cookies used, their purposes, duration and how preferences can be managed, users may consult the Cookie Policy published on the website

Users may modify or withdraw their cookie preferences according to the procedures indicated in the Cookie Policy and in the consent management system available on the website

11. Newsletter and commercial communications

During registration or use of the website, users may be offered the possibility of subscribing to the newsletter or receiving commercial communications

Newsletter subscription is optional and requires the user's consent where required by applicable law

Users may withdraw their consent to receive commercial communications at any time by using the methods indicated in the communications received or by contacting the Data Controller

The absence of communications for a certain period does not automatically result in the cancellation of the subscription or previously given consent

12. Social networks and external platforms

The website may contain links, buttons, tools or integrations with social platforms and external services, including Google Business Profile, Facebook, Instagram, Pinterest and TikTok

These platforms may process users' personal data in accordance with their own privacy policies and according to the way in which the relevant tools are configured on the website

The presence of links or integrations with these platforms does not, in itself, involve the disclosure to social networks of customers' personal, tax or order-related data for the management of sales

If additional functionalities are activated in the future that involve different processing of personal data, such processing will be carried out in compliance with applicable legislation and, where necessary, after obtaining the relevant consent

13. Processing methods and security

Personal data is processed using electronic tools and, where necessary, paper-based tools, in accordance with the principles of fairness, lawfulness, transparency, data minimisation and confidentiality

The Data Controller adopts technical and organisational measures appropriate to the nature of the data processed and the risks associated with the processing, in order to protect the data against loss, destruction, alteration, unauthorised access or unlawful processing

Data is accessible only to authorised persons or suppliers who need access to it in order to carry out the activities entrusted to them

14. Parties to whom data may be disclosed

Personal data may be disclosed, within the limits strictly necessary for the purposes indicated in this Privacy Policy, to:

  • parties providing technical and IT services necessary for the operation of the website

  • payment service providers

  • carriers and logistics operators responsible for delivery

  • consultants and professionals assisting the Data Controller in the course of its activities

  • parties responsible for accounting and tax management

  • public authorities, administrations and parties to whom disclosure is required by law

  • any other suppliers necessary for the management of the business and the services offered by the website

External parties processing personal data on behalf of the Data Controller are appointed as data processors pursuant to Article 28 of the GDPR where required by applicable law

15. Transfer of data to third countries

Some service providers used by the website may process personal data outside the European Economic Area

Where processing involves the transfer of personal data to a third country, the Data Controller adopts the measures and safeguards provided for by Articles 44 et seq. of the GDPR, where applicable

For further information on how individual external providers process data, users may consult their respective privacy policies

16. Data retention period

Personal data is retained for the period necessary to achieve the purposes for which it was collected and subsequently for the period necessary to comply with legal obligations and protect the rights of the Data Controller

Data relating to orders, invoicing and business relationships is retained for the periods provided for by applicable civil, tax and accounting legislation

Data processed on the basis of consent is retained until consent is withdrawn, unless there are other legal grounds allowing or requiring the retention or processing of the data

Data relating to cookies and analytics and advertising tools is retained for the periods indicated in the Cookie Policy and according to the settings of the relevant services

17. Nature of the provision of data

Providing the data necessary for registration, entering into and performing the order, invoicing, payment, shipping and compliance with legal obligations is necessary

Failure to provide the necessary data may prevent the Data Controller from providing the requested service or entering into and performing the contract

Providing data for marketing and commercial communication purposes is optional

Refusal to provide consent for marketing purposes does not prevent users from making purchases on the website or using the available services

18. Data subject rights

The data subject may exercise, where provided for by applicable law, the rights recognised under Articles 15 et seq. of the GDPR, including:

  • obtaining confirmation as to whether or not personal data concerning them exists

  • obtaining access to their personal data

  • obtaining the rectification of inaccurate data or the completion of incomplete data

  • obtaining the erasure of data in the cases provided for by law

  • obtaining restriction of processing in the cases provided for by law

  • objecting to processing in the cases provided for by law

  • receiving their personal data in a structured, commonly used and machine-readable format, where the right to data portability applies

  • withdrawing previously given consent, where processing is based on consent

  • lodging a complaint with the competent supervisory authority

The exercise of these rights is subject to the conditions and limitations provided for by applicable law

19. How to exercise rights

To exercise their rights or obtain information regarding the processing of their personal data, data subjects may contact the Data Controller using the following contact details:

Creazioni di Mia di Milene Sclavo – Designtrasparente

Largo Luigi Cossa 36H – 00148 Rome – Italy

Email: info@designtrasparente.com

The Data Controller may request the information necessary to verify the identity of the requester where this is necessary to protect the security and confidentiality of personal data

The Data Controller will respond to the request within the time limits provided for by the GDPR

20. Supervisory authority

A data subject who believes that the processing of their personal data carried out through the website infringes applicable legislation has the right to lodge a complaint with the competent supervisory authority, in particular the authority of the Member State where they habitually reside, work or where the alleged infringement occurred

21. Updates to the Privacy Policy

This Privacy Policy may be amended or updated to reflect changes in legislation, technology, organisation or the services used by the website

The updated version is published on the website with the relevant update date

Last updated: 20-08-26